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San Francisco-based gaming startup Krikey now backed by Jio Platforms, launches new AR recreation referred to as Yaatra

Twin sisters launch a brand new augmented actuality cell gaming software in gentle of recent funding.

Jio Platforms, the largest telecom operator in India and which has raised over $20 billion from Fb, Google and different high-profile buyers this yr, is main a financing spherical of a San Francisco-based startup that develops augmented actuality (AR) cell video games. Jio has led the Sequence A fundraising of Krikey, based by sisters Jhanvi and Ketaki Shriram, the corporate confirmed on 2 December 2020. They didn’t disclose the scale of Krikey’s Sequence A spherical.

Krikey has beforehand not disclosed any financing rounds and Jio additionally didn’t share who else participated in Krikey’s new spherical.

As a part of the announcement, Krikey has launched Yaatra, a brand new AR recreation that invitations customers to step in an action-adventure story to defeat a monster military. “Utilizing weapons such because the bow and arrow, chakra, lightning and hearth bolts, gamers can battle via completely different ranges of fight and puzzle video games,” mentioned Krikey to techcrunch.

Krikey has developed two further video games, together with Gorillas, a recreation the startup developed in partnership with Ellen DeGeneres’s wildlife basis.

“We imagine AR has an enormous potential in not simply gaming however in lots of different industries to disrupt the way in which individuals work together with the world round them. We’re very excited to make use of the cellphone because the window again into the pure world and hope that folks’s experiences in empathising with birds and gorillas and completely different ecosystems will encourage them to begin to take real-world conservation behaviour adjustments,” mentioned Jhanvi in an interview with Cheddar final yr.

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